Moroccan jewelry is experiencing sustained growth, driven by its international expansion and the increase in exports. In 2023, exports rose by 133% compared to 2022, with a compound annual growth rate (CAGR) of 50% between 2019 and 2023, according to a Market Intelligence report published in December 2024 by the Maison de l’Artisan.
Growing interest in Moroccan jewelry is reflected in data showing 1 million mentions, including 22,000 specifically related to Moroccan jewelry.
These creations stand out for their harmonious blend of tradition and modernity, combining authentic cultural motifs with contemporary designs.
Vintage and antique inspiration continues to be at the heart of current trends, showcasing a rich heritage while meeting modern demands. The maximalist style, characterized by the accumulation of pieces, is also gaining popularity, turning each piece of jewelry into a symbol of identity.
Consumers express high satisfaction, with 91% of positive reviews.
The most frequently mentioned attributes include design quality and reliable delivery, with Moroccan jewelry receiving an average rating of 4.7/5 on online retail platforms.
The report also highlights the importance of international events such as the Doha Jewellery & Watches Exhibition, which, with over 30,000 visitors and 500 exhibitors, has become a must-attend event for creators, collectors, and enthusiasts of fine jewelry.
Using the Digimind social listening platform, this monitoring tool provides sector operators with valuable insights to refine their marketing and commercial strategies, enhancing their presence in international markets.
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