Disney’s streaming business is finally finding its footing

Image: Nick Barclay / The Verge

Disney made money off its streaming business for the second time in a row. During Q4 2024, profit from Disney Plus, Hulu, and ESPN Plus soared to $321 million, up from $47 million last quarter.

During an earnings call on Thursday, Disney CEO Bob Iger said around 60 percent of all new subscribers are choosing Disney Plus’s ad-supported plan. Meanwhile, 37 percent of total subscribers in the US are currently subscribed to the option, which has become a major revenue driver for streaming services.

“It’s not just about raising pricing,” Iger said. “It’s about moving consumers to the advertiser-supported side of the streaming platform… the pricing that we recently put into place, which is increased pricing, was actually designed to move…