Moroccan brasswork exports showed an average annual growth rate of 17% between 2019 and 2023, according to the “Market Intelligence” analysis report released in December 2024 by Handicraft House.
In 2023, brasswork exports reached MAD 31.33 million, marking a 40% increase compared to 2022. This report is part of the new strategic market and product intelligence system, developed by the Ministry of Tourism, Handicrafts, Social and Solidarity Economy and Handicraft House.
It also highlights a strong interest in Moroccan brasswork on digital platforms, with 9.5K mentions.
The general public is the primary source of interest in Moroccan metalwork, accounting for 47% of mentions. This interest is mainly driven by reviews on online retail platforms, where customers share their shopping experiences and express satisfaction with the brasswork products they have purchased
Professional sellers take the second position with 41% of mentions. Most of the posts are found on Instagram, mainly in the form of advertisements for their products.
General media ranks third with 7% of mentions. Most articles are published by news websites covering events where Moroccan brasswork products are showcased.
Additionally, consumers show high satisfaction with Moroccan brasswork products, with 85% of feedback being positive, and design being the most appreciated criterion. The products receive an average rating of 4.6/5 on retail websites.
In terms of major events, the report highlights a number of shows that promote the craft of brassware, including LightFair, Kitchen Bath Industry Show, Northern Light Fair Stockholm, Lighting Design & Technology Expo, Light Expo Poland, Light + LED Expo India and LEDucation. These shows provide platforms for exploring the latest innovations and trends in design and manufacturing.
Market Intelligence was established to benefit all craft industry players looking to seize new opportunities in the sector worldwide. It provides sector operators with valuable information and relevant data to help shape their marketing and business strategies and boost their exports to international markets.
This document analyzes the digital footprint of “handmade” between December 1, 2022 and April 30, 2024, based on mentions collected from the web, blogs, social networks and marketplaces through the Digimind social listening platform.
The post Moroccan Brasswork Exports Show 17% Average Annual Growth Rate in 2019-2023 appeared first on HESPRESS English – Morocco News.
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